Founded in 2014, Periwinkle Events is dedicated to producing professional and artistically driven events in Northern California Wine Country and the Bay Area.


Whether it's a small intimate gathering or a large event, let us take care of all the details so you can enjoy your day and mingle with your guests. 


Periwinkle Founder, Heather Svendsen has more than 20 years experience in the food, beverage, hospitality & special events industries.  Heather moved to Healdsburg, California from Denver seven years ago and was excited to jump into what she loves best, events. 

She is currently working closely with a variety of clients throughout Sonoma County and is the Events Producer for River Myst Haven and RMH Wines having designed, planned and executed a range of events from small corporate retreats to carnival parties of 150+. She also works with boutique wineries in Sonoma County assisting with public events, festivals and tastings. 

Previously, Heather was the associate director for the Heart of Sonoma Valley, a winery association bringing in 16,000 people annually to Sonoma Valley through local events. She has previously worked large scale events including the Sundance Film Festival and Intuit QuickBooks convention.

She is organized with great attention to detail and loves working alongside clients to bring their visions to light. Heather loves everything Sonoma County has to offer, including the native food, area artisans and all the great places to explore and hike.